Up – Atrinsic Selected by Mountain Gear as Integrated Marketing Partner
Manufacturing Close – Up, Oct 10, 2009
Atrinsic, a cross-platform digital content and online marketing services network, announced that Mountain Gear, an e-retail expert in climbing, mountaineering, and outdoor adventures, has selected Atrinsic as its full-service integrated marketing partner.
“Atrinsic clearly understands our company and has the ability to allow us to exceed our business goals. Simply put, we believe they have a talented team with the necessary tools to create a mutually beneficial partnership for us both,” said Dave Noonan, Vice President of Marketing for Mountain Gear.
Using the AdQuotient Platform, Atrinsic said it is able to provide Mountain Gear with complete online retail management via paid search, SEO, affiliate network and program management, display media, social media, business intelligence and exclusive brand protection.
“Atrinsic operates as a new breed of interactive agency. Our ability to offer Mountain Gear a cross-platform approach will allow them to acquire customers in the most cost-efficient manner while protecting the integrity of the Mountain Gear brand. We are excited to work with Mountain Gear to market their high-quality products and community initiatives,” Aaron Baker, Executive Vice President for Atrinsic Interactive, said.
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